By MICHELLE LOCKE
For The Associated Press
Enter wine experts, who have a few tips on how not to send the wrong message in a bottle.
Recon the recipient » A good starting place when buying wine as a gift is to figure out what you know about the recipient, says Natalie MacLean, editor of the widely read wine website, NatalieMaclean.com. Even if that’s only whether they like a full-bodied wine. a light red or a particular region, a little know-how can help to personalize the gift. (And, of course, you do need to know if they like wine. Splurge on a pricey cab for a teetotaler and you’ll miss the boat completely.)
Interests are another way to personalize the selection, says Jordan Salcito, a sommelier and wine director of Crown Restaurant in New York City. Did the person just come back from a trip to Sicily? A bottle of Sicilian wine might be a nice touch. Or, if you know the person doesn’t like shellfish but loves steak, buy a hearty red. “Create a story or connect some dots,” says Salcito.
Read between the (label) lines » In general, the front label of a wine bottle should tell you where a wine is from and what grapes it predominantly is made from. So, if you see an Oregon pinot noir labeled “Willamette Valley,” then you know the grapes came from that region, which is known for pinots. Words like “reserve” and “vintner’s select” can denote higher quality, but that’s not a given, especially on New World wines. Ditto for medals and other awards, which have become quite prolific.
The back label is a bit less helpful because it’s often rather flowery, but you can pick up clues to the style of the wine. “If they’re describing it as zesty, mouth-watering citrus fruit, you know that’s going to be a wine that does have a lot of acidity,” MacLean says. “If it’s a red wine and they’re saying fleshy, dark plums and berries, it’s probably full-bodied.”
Alcohol content also is a clue. A white wine such as riesling at 8 percent alcohol is going to be lighter than a big red at 14 to 15 percent.
Salcito decided to help consumers figure out wine after realizing she was getting a lot of questions from restaurant customers. So she cofounded Bellus, a line of wines with labels that spell out what’s inside. The label also includes flavor icons that highlight the wine’s taste profile, such as a picture of a cherry to denote that flavor in the wine.
Don’t fall into the money pit » One piece of information on the bottle that isn’t particularly helpful is price. More bucks don’t necessarily translate to better bottles, says MacLean, whose second book, Unquenchable: A Tipsy Search for the World’s Best Bargain Wines, was recently released.
Bargain hunters would do well to look at places that are known for good value, such as Chile, or a lesser-known grape, such as Argentina’s malbec, a delicious red wine that doesn’t yet have the cachet of a better-known red grape variety like cabernet sauvignon.
Other places to hunt for value are regions that are trying to reinvent themselves, such as table wines from Portugal, where producers are working to let consumers know they make more than their famous port wines.
If all else fails » What if you know next to nothing about the person you’re giving the wine to?
“My tip is to go with what I call a switch-hitter wine that has lots of flavor but isn’t heavy on oak, alcohol and tannins,” MacLean says. Two suggestions are riesling, a light white wine, or, for a red wine, pinot noir. “That’s what I usually recommend as a go-to wine if you’re not really sure and you don’t want to choose something that’s off the scale one way or the other.”
Sparkling wine is another crowd-pleaser. It doesn’t have to be Champagne if you’re on a budget, Salcito says. There are some good, low-priced cavas from Spain, as well as cremants from France, which is wine made in the same method as Champagne but not from that specific region of France. “Almost everyone loves sparkling wine,” says Salcito.
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